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leO Insurance Podcast I Episode 2: The $1M Insurance Agency Blueprint: How to Build a High-Growth Book of Business with Mike Stromsoe

  • Writer: Guy Avr
    Guy Avr
  • 4 days ago
  • 2 min read

Updated: 2 days ago

At Leo, we're dedicated to helping independent agents grow smarter, faster, and stronger. In this episode of the Leo Insurance Podcast, we sit down with two powerhouse guests—Mike Stromsoe, renowned insurance coach and author from UPP, and Scott Angell, Leo’s SVP and seasoned agency mentor—to break down what it really takes to build a million-dollar revenue agency.

Hosted by Liri Halperin Segal, Leo’s founder and CEO, this episode is packed with insights, real stories, and tactical advice that can fuel your agency’s next level of growth.

leO -When AI Meets ROI



What You’ll Learn in This Episode


  • The blueprint for hitting $1 million in annual revenue—straight from Mike Stromso, who scaled his own agency and now coaches others to 1,000% growth.

  • Why a strategic but agile plan is non-negotiable and how to build one that flexes with market shifts.

  • Brand differentiation that works: the “Would I follow me?” test and practical steps to create a magnetic personal and agency brand.

  • Niching down for explosive growth: how choosing 2–3 verticals can outpace a generalist strategy.

  • Turning data into compelling sales stories: real-world examples of using DOT, OSHA, and 401(k) insights to open doors and close deals.

  • Daily routines for mental resilience that keep you calm when a $230K account walks out the door.

  • Mike’s rapid-fire success tips—from fast disqualification to hiring support early—so producers spend time only on what they do best.



5 Pillars of a $1M+ Insurance Agency (from Mike’s Playbook)


  1. Have a Strategic Plan—And Stay AgileA living roadmap aligned with your goals, values, and market realities.

  2. Build a Powerful Personal and Agency BrandEvery email, call, and post should answer: Why choose you over every other option?

  3. Get Niche—Not GeneralSpecialization = differentiation. Pick your verticals and become their go-to expert.

  4. Use Data as a Sales StoryTransform raw data into risk insights that make prospects say, “Tell me more.”

  5. Create Routines That Build Mental ResilienceA 90-minute morning routine can be the difference between panic and poise.


    From The Podcast

Final Rapid-Fire Tips from Mike Stromsoe


  1. Work on yourself daily – personal growth drives business growth.

  2. Disqualify fast – you need the right clients, not every client.

  3. Know your ideal client avatar – tailor your pipeline and messaging.

  4. Prioritize commercial lines – higher revenue and better retention.

  5. Hire support early – producers should focus on conversations, not clerical tasks.



 
 
 

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